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The Innovation Show

A weekly show interviewing leaders in their fields, authors, renowned professors, inventors, innovators, change-makers and mavericks to inspire, educate and inform the business world and the curious. This Global show speaks of something greater beyond innovation, disruption and technology. It speaks to the human need to learn: how to adapt and love a changing world. It embraces the spirit of constant change, of staying receptive, of always learning. The show exists to enable people to be fully informed to lead better lives, lives packed with meaning.

Joseph Pine II Podcast

EP 82: What is The Experience Economy? with business provocateur Joseph Pine II

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On this week’s show, we discuss how goods and services are no longer enough. How competing on price alone will kill your business.

We discuss how we need to move beyond designing the thing to designing the experience of the thing.

We discuss how business is a theatre and how employees should be cast members. How employees shift from task mindset to experience mindset, it is no longer about a task but how the task is done.

We discuss how staging experience means the customer is the products and how merchandise is part of the experience and not the product at all.

Joe paints a picture of the landscape and we differentiate Commodities /Goods /Services /Experiences.

Amazon books: http://amzn.eu/5O8RjFd

Thoughts page of Joe’s posts: https://strategichorizons.com/books-and-ideas/thoughts/

The Experience Economy Expert Certification class to be held August 6-10 2018 in Minneapolis, Minnesota https://strategichorizons.com/learn-and-engage/public-events/certification/

New HBR Article: Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

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Filed Under: #Innovation, Attention, Corporate Culture, creativity, Culture, Customer Service, Disruption, Experience Economy, Leadership, Podcasts Tagged With: business provocateur, edutainment, Joe Pine, Joseph Pine II, shopperscapism, The Experience Economy

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EP 81: Leveraging the Experience...
EP 83: That Shit Will Never Sell...

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