We have been spoon-fed the notion that creativity is the province of genius – of those favoured, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavour, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what is called “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.
Our guest on this episode reveals the four laws of creative success and identifies the common patterns behind their achievement.
We welcome Big Data entrepreneur, CEO of Trackmaven and author of the fantastic “Creative Curve” Allen Gannett.
- On this episode we talk:
- The origin of the creativity myth
- The myth of the lightbulb moment
- The patterns behind the creative curve
- The four laws of the creative curve:
- Law of consumption
- Law of imitation
- Law of creative communities
- Law of iterations
- The social acceptance of ideas
- The significance of the mere exposure effect
- Psychological safety
- Ben and Jerry as champions of the creative curve
More about Allen Gannet here: