Today’s episode offers innovators, entrepreneurs creatives and marketing professionals a non-tech guide to artificial intelligence and machine learning —twin technologies that stand poised to revolutionise the way we exist in business and life.
The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not.
The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not.
Today we will touch on how we can take advantage of AI’s unparalleled and rapidly expanding power.
We will look at
How we can use AI and ML in ways that speak to the human spirit?
How to we translate cold technological innovation into creative tools that forge deep human connections?
Written by a team of experts at the intersection of neuroscience, technology, and marketing the book we will discuss today is a must have for anyone looking at where innovation, marketing, branding and creativity is going next.
[0:15] Go to office creative and marketing professionals and non tech guy to artificial intelligence and machine learning technologies that’s tampoi revolutionize the way we sell,
the future is here we are in the thick of it AI and ML are already in our lives everyday for the window when are not.
It’s technology continues to evolve and grow with the capabilities that make these tools world changing for markers are already here where we used to not.
[0:42] Disable touch on why we can take advantage of it then rapidly expanding power.
We will go how we can use AI and ML in ways that speak to the human spirit how to translate call technological innovation into crate of tools that deep human connections,
written by a team of experts at the intersection of neuroscience technology and marketing this book.
Where are the schools on today show is a must for anyone looking elsewhere innovation marketing branding and creativity is going next,
you’re welcome the author of sci for marketing and product innovation powerful new tools for predicting trains connecting with customers,
closing sales dr a k deep welcome to the show my pleasure thank you for the kind invite it’s fantastic to be on the show a okay let’s jump straight into before we move on to product innovation and marketing,
let’s start with the major challenges facing marketers use a these challenges including never pragmatic market but unfortunately it’s not about whether or not to implement AI,
which is most effective method interesting question if it complete the quad,
everyone in the world of data science play there doing artificial intelligence.
[1:55] People who are doing a simple straight line joining two points i’m sure you clear would have said yes also an artificially intelligent go metre,
did not come to rebranding you ask get out is AI and ML technology something really new or are they a rebranding
disable wine vinegar slightly you a bot.
[2:22] When do that and really understand that we have to take a step back end are what is AI and what is ML.
Are they the same are there different if so what is the difference.
Just simple way to think about that i like to simplify things so that we all can initiate manner understand them.
[2:44] What is artificial intelligence it’s quite simply.
Arian show up to eviction text n little rude the gang would be call life hacks that we have developed over the course of a life,
in order to live that live there and that it.
Taking all those rules and making them accessible computer is really want a argyle trying to do something instead if you see clouds in the sky,
can you set up my god made rain i better take an umbrella with me that is a natural observation,
if i put in an app on your iphone,
will it automatically reads the weather i need help you today either wanted take an umbrella
what is gonna be so bright you may want to take the block that you order it going to be pretty hard to little later you wanna fly some sun screen on yourself.
[3:52] Breaking them human observations translating them into room and giving actionable conclusions if any what AI is trying to do.
[4:05] Can you go from department to department in a company.
HR finance legal for your manager,
like marketing already you will find that every department,
direction bunch of observation experience rules we a human being have accumulated order of time.
[4:29] Take go through and make some update about your software.
That is artificial intelligence taking natural intelligence,
stop playing and a broadway role and james making them except about a larger audience.
[4:51] It’s what is undervalued clear,
there are you smart people my god if he could take rose there apply every day and make it accessible to everyone hows the family have a computer smart people.
Is there a new smart people and they leave the company one day,
the knowledge and the roads have walk out the door with them.
Having that it comes another way of another pic benefit artificial intelligence that is what is holding natural intelligence.
[5:31] What is ml or machine learning.
Machine learning event some black if you had any kind that day that i want to classify the data,
crash the date that build models and contact with dates.
Would that data what machine learning.
If you think about that when you have a bag of m and m can you open the bag and capture them on the table.
Can you say how i’m gonna do the blue one here group
the yellow one to read one here really are studying classification problem,
can you make sure he get out and go to group all of the triangle one she ever got the square one they got back it candy,
clustering them natural been able to stop me in one second in one place than many than one place clustering.
[6:32] Who are you where do they eat yellow one anywhere where you want to go out smh the yellow,
will it be even more shower,
light yellow power being away building my credit card i think i love you think that model to predict,
which one you should pick up some more sour,
adakah yellow power red light to yellow.
You really are building a model and predicting.
[7:08] I’m gonna date somebody comes to when she can take this entire pad candy you can create them.
You wanted to tell him which one should i pick,
can you even expect know that you can only pick three knowing that you’re all okay and that kind of candy do you like to eat you optimize can you pick the one that you think would work best.
When you think about it.
Crash the ring classification model building and protection and optimization i’d really to go to machine learning.
[7:47] Who did do that run ten million next article,
how did that can accomplish this task,
what all do the algorithms are trying to do if it kinda duty start and this is what between dining yes you look at the python use a
huh how do i group my customers is it by ray the sender by age group is salary and income level.
Organic what the quality marketing segmentation exercise read me a clustering and classification exercise.
Yes spell which customers the most profitable company,
is there a way i know that something at nine o’clock in the morning on the internet this is the kind of custom added result
create a project for me enough backyard trying to model and predict which customer segment what are you.
[8:47] What if you say hey i only have so many promotion dollars to spend.
Should i put the money all in the advertisement given want to return our,
should i put that in a social media platform,
should i put a little bit in my in-store advertising and promotion not track you are using the return that you potentially could get,
turn each one of us that you would make an trying to pay how should i place my badge can you say that.
Show when you understand that this is what ai ruangan are and this is what machine learning is
prediction and optimization and classification in clustering you said yourself that is the universe of a in and out,
i’m looking to number of wonderful things you can do with it,
what up the coal road all the mambo jambo of the underlying technology when i’ll get it out,
this is what is coding common sense and this is what makes him that i guess extension messaging in manipulating data.
[10:03] Help him anyways to think about it but these are good ways to begin i love you put that so eloquently like listening to poetry but am i who is beautiful and you can see who,
volleyball this is for a product innovation for marketing for sales data for story telling all these beautiful,
create a task that we do you can see how he can help with seven and can help with enable these things much much easier because this is a limitation to our own kind of capacity,
very true i’ll bring that incredible,
and their ability to process this,
turn down that information and put them together yet the struggle
im practicing bus loads of structured information about brain is a very hungry computer
twenty to twenty five percent oxygen intake go straight to the brain and so we biological design.
anytime anything appears remotely complicated andreessen had written that but can i take the time to talk about that pairs you got turn off so far,
when you start modern technical mambo jambo you a brain that i could do you know anything it’s complicated.
[11:26] AI and ML enable us to pressure wash the amount of information as it pertains gonna take a simple topic project innovation.
[11:37] Not infact my company machine vantage the gang began heiko how much simple question ASU open the weather largest consumer companies after me.
[11:49] Set running a ninety billion dollar company yet i find something very strange,
my company when did innovate leave find always lagging behind a little on tripping all in some corner of the word glue seems to have figured out a consumer need,
just before we get.
How can i pay how can you be good night matthew computer machine and marketing will you have global reach that we had which are not talking into,
i’m not calling him but need a product innovation service innovation is your innovation pricing innovation,
look for that little feeling in kona can you can you tell me why we had an interesting partnership,
what’s the question but all big companies.
Go talk to consumers to understand what they want nothing wrong with that.
[12:57] How do you how do you spell computer.
Nearest congestion and would you please activate for me i am not related need a dumb question,
you are behind on that show the secret is most of our ninety five percent,
update the air in the fishing are the non-contract ninety five percent.
[13:25] You gonna be big and this broadcast the first five seconds did you decide put a gun to encode the rest of it or not that was over a long time ago.
Right ninety five percent of defects in unconscious yep.
Wow market research to product research to use social media research tools.
All looking the conscious and unconscious just five percent.
When you write when you speak with your question owen you tweet or when you post your conscious mind is riding the exchange.
That’s not where your desires can you not lying then unconscious.
[14:15] Show if we wanted to ask why do eighty percent of product innovations lol why eighty percent of trending usually it’s because you’re looking in daddy play,
the wrong place.
Take bob to do the wrong place show me huh what is weird to look inside and unconscious figure out.
What may be our product range and innovation indeed is,
is there anything you’d unconscious mind the next question.
How can you add more important how dare you look inside unconscious the human mind could be a biological a project that i’m looking inside alert i’m not picky later.
[15:06] What we doing good trying to do.
You cannot look at alton ave directly you look at the primary influences of the nominal,
figure out what the primary influences do influence the next question.
What are the primary influences unconscious mind and continuous AI and ML understand what events are unconscious mind standing yeah,
you free primary influences unconscious nine i don’t need three.
[15:46] The first one is quite simple and this is the order of the candidates,
about to go to the machine vantage and part of the excitement of fighting with andrew instead of both my coworker is the lights everything i’m talking about.
Anything big innovation company the first big events are going on conscious music.
It is so important and so is the primary influence are working on conscious fact music is the only thing for which you would say this song stuck in my head.
You would never say that about anything else i’m sure these podcasts are very interesting and roll the happier doing there,
what is the end of the podcast you wouldn’t remember as much as i think you would the other hand i started singing it,
are you male live in a few minutes but few people remember what is the time for the first few minutes go further okay,
i hooked up with some music in the background if hey,
what is the statue of contact we will go to nyc analyze.
[17:09] Bitch i’m the valley of the lyrics wrong button figure out,
when you are talking about various things went well when artists thing when taylor swift kanya west of whoever is bringing the barbarian things.
[17:28] Where are the concepts that connect one of those things have become part of the ecosystem option on conscious.
[17:39] Nobody reminds nobody even takes a look at it and powerful.
[17:47] It another day going so and so i called them the binge watched TV shows no self respecting millennium,
what is the TV show thursday evening at seven PM and which is the next thursday at seven PM to watch it.
If u did you would not respect yourself mute binge watch these things,
delete something very strange memory that happens when you binge watch when did not mean a concept all connected.
[18:23] Reinforce and pushed into the unconscious,
can you quickly buying if you analyze the indians applying the dialog to binge watch tv shows and movies.
Next step of product innovation experience and desire all connected,
the human mind all of them ranked right but i gotta make extraction.
And the lost one very powerful influencers wanna be most popular influential conscious,
what market is included recognize what you called.
[19:05] Method of protest enjoy a coffee which days and my advisory board and a wonderful friend,
well number one copy of linguistics expert.
[19:16] What is the georgia like off the map first language of the unconscious mind.
I want line like our president does not speak in full sentences shall we very quickly find that did not approach to come bring short and.
[19:36] Can you unlock it out take me to time to say.
What kinda example i’m not a connect to connect you will read that next but play different domain.
One domain and i understand very well what i have no clue about.
What i do i connect them contractually i try to understand that richard told by taking property and features that wit.ai do.
What can i example life is a journey.
[20:16] No why is that interesting where life is a no about it’s not understand that.
Johnny on the other hand find i’d understand about.
Can you connect them to understand and live by understanding the temperature in the house where every journey you buy a ticket.
Light on the situation temperature.
I’ll be getting a great destination.
Life humble beginning and great activate.
Enable me johnny many twists and turns along the road so it s nice.
[21:05] Any johnny depp beautiful sights along the way.
There will be a few delay and actually disappointments.
What is the test night.
[21:17] NA BBD johnny joe’s nest part of the way and then leave em that’s okay.
Why do people join us for part of the way and bend a male live and that’s just okay,
anyone else been divorced well done the meaning of those words.
Then quickly realized if you understand what are the characteristics of education it enables hon,
how hot lifestyle pitch and extra polite very easily live genie is passionata.
Are there other methods first lite did the university like the body could be anything.
When you understand what your particular category of coffee or ice cream or cheese or soup.
[22:11] What is big data that is connected,
facebook acting got to do with caring and human mom and radiation and was feeling better and feeling comforted and cared all,
is it possible that all of those big hunter.
Talk to the little can’t understanding the magic bird connect to a category.
Open up doors for innovation,
product innovation when you realize anybody say if you think about the marketplace the word natural talked about everywhere.
What is natural.
George admire the hero while amazing funny comedian and josh garden shed last pic of natural,
why with human unnatural we made plastic white plastic being unsure.
Show beijing to new find the word natural band about.
Show big install many places you just lost the meaning,
top end product is lying to themselves oh my god i should make products are natural and wonder,
what should i do what should i add what should i delete.
[23:40] If you understand how the brain about non conscious mind is this the word natural is the stock one of my clients and one of the one of the things be found when did not sure,
what’s connected with you out in any way how to construct the list and not sure if there a check up
how many times people bill will be reduced wanna to substitute butter the other
label nature is when i feel confused walk in the woods can i find nature complex me this great spirituality in the ocean floor.
Show natural spiritual how much is the product make a crochet,
well one of the important components and characteristic to think spiritually if you are being you are.
Show them how many you use the word cure it almost communicate some kinda of robot natural feeling to something,
distance from germany to makers always daycare with nick to german the standard.
[25:01] Scottish whiskey makers mark nichols will read about the security of water is used to make a whiskey.
What is the funny thing is,
d clever use of to the MP repeat that automatically spirituality automatically kanjer something natural,
what should quickly find a ring.
Unconscious nine open the door,
creative innovations future set innovation and semantic innovations in communicating a product or conjuring a product in the first place.
I would like to make a lid becomes possible to extract data.
Change category and green out from them do not rent through a i how disconnect two,
product how do you connect to category how much extra late or even your new product.
Why is making a very critical that when you got up nuts what people call me but there memory structures.
[26:25] What kind of bed memory structures whatever reason.
I would bring india non conscious who created a few things together.
[26:36] Add whatever reason we may not know why.
[26:41] Request what is being sent to the non conscious setting konsep have been connected in green forest.
When you find out what concepts been connected and reinforce it automatically become a consumer.
Give me an example of that.
Show predictions long ago i wanted the ice cream makers a very large ice cream makers,
travis said in about.
Please tell me something i don’t already know what the white challenger,
show rear and the allegations you find out.
[27:24] What were the memory structures will i scream the ad guide the development of a new ice cream.
We found something passionate.
We found that ice cream and the time breakfast where connect to internet on conscious mind.
[27:45] And we told our client you know it’s funny whenever i scream and breakfast stuff.
What maybe and i said that’s all the algorithms can tell you they can tell you why.
Maybe we’ll talk to us.
I’m having the same boring breakfast every morning i wish i could have ice cream.
Or baby set to us if we could make nutritious protein bars and big fat burner make a three way can we make a nutritious ice cream but i can have breakfast,
maybe i don’t know what are the new web address connect.
Show my friend who did we see that ice cream company said hey listen,
i very interesting thing i never thought about that show i thank you very much,
three months later he came back in he said did i get something interesting every time you have breakfast cereal,
no that’s a little bit of milk that is leftover at the end of the period let me be pick up the drinking part of the mill candidates to tasty what my friends are about to leave i took,
the milk that is leftover from breakfast cereal hating ice cream but it.
[29:10] Radnet michael i give them take the,
i get ice cream any words in my canadian married as much as my absolute best selling ice cream in the country world.
[29:27] Mind-blowing i’m going to make this a product,
and one chicken stores that ice cream is found in stores today and it’s been a big success to one of my clients and wanted to recently decided to invest in the company what happened example,
the connection of ice cream to breakfast is not well known it wasn’t that many options the tide at that.
What date what’s up barb maker energy bart baker came to watch and they said hey can you tell me something we don’t quite know until well up energy bars.
I’m so fat man b b said well bitch u barbecue don’t want to do energy bars adjust the bars spine new bars,
you can become a protein don’t even bother calling not,
we know all about it kind of something we don’t already know shop.
We found again the bus i like ice cream but very connected goodnight done.
[30:34] Can we reset it is that is strange,
finding disconnection of bars tonight maybe all wake up at ten thirty or eleven something and we’re trying to see what kind of bargain i eat what i
go on social media or something like that we don’t know what we doing now but the connector to night time,
show me the schedule of line is it possible,
set the hook well that’s gone the way of creating bars that energy you energy bar five or six hundred i.
[31:12] If you look at where all the pride everybody on the planet if not sleeping enough and it’s killing them.
Is there a bar that you could use to go to sleep,
is there something add a post to an energy bar record it and green bars,
a barbeque eat before you go to sleep you brush your teeth then you go to sleep in the bar and a book you’d need more and dream well.
Would it be a rainbow in the world ready for that what is fascinating is,
bed memory structures enable someone to create what did all other innovation,
did you get very thing do.
[32:03] Then ninety five percent of the non conscious mind.
[32:08] No it’s not just,
use all generating product innovations it becomes part of messaging innovation,
if you are an ad make a new one that yourself,
what are should i create stories should i tell you say to yourself my god i can’t create ads that are,
based on the memory structures we actually extra location location kinds of options when trying to saying that pertain to pick it up
product any particular category show in doing so we are able to paul not only that,
what can be a project innovation we also extract what can be messaging innovations feel wonder
what is my next big add books to talk about instagram having depression.
[33:13] Add create a story i get why are the lakers do today and there create a quad find you quickly find that app
that you can use the revenue estimate of birds and then began memory structures to generate created,
what generation of quote creative concepts and ideas show.
[33:42] Redo the floor trying to add data big money back chairs add.
The bring the advertising agency a joke it changes the way that create a group is giving you an agency,
wright today he had or the other,
acura tell the agency and that is what i wanna do,
go create that get me all the problem we think in the future.
The manufacturer we say to the god we want to solve this problem please go create something here are the magic words that pertain to our category
you think you could use your item and then the structure that pertain to our product,
we think you should use show the loss construct a piano.
We construct the black and the white keys of the piano i’m driving give it to another chart and said hey,
you make any music with that let’s go the the would suggest you know im making the music.
Just the way not only hope product innovation how creative advertising work not only for the world of tv,
find a world of realtime internet advertising.
[35:11] Love it becomes the application of AI and ML.
i don’t mean that in cambridge analytics intrusive way not all but actually understanding implicit personality of a brand,
what do i mean by that,
show instance today you know that app we’ll be a human being in our speech can only talk about other people,
where we fill comes about when you refer to upload a co you will find do it,
when you use apple the way you think about a good friend or date or anyone.
Show people one relationship with brian meaning of a relationship that branch by thinking about branch add day would oppression,
back to the question do we know how a person view with a particular brand because brian personality.
[36:20] No andy numerous ways of looking at personality the most important thing go we’re looking at functionality of the big five personality that,
and it had geographical the laundry to the validity of gre know what fascinating say that was a tweet,
we talked about albert einstein and alexia million tweets about einstein start walking dead einstein medicine in the tweet.
[36:51] Just by looking at the rest of the words in those tweets are you had donald trump.
[37:00] Are you had joe biden all you had levi clinton.
Looking a tweet weather person if mention that im listening technology update person can be denied,
switch on you always know the way,
who is the person read about the person.
What can you different than how you attract other person what about the french,
can you convert AUD quickly get a holistic view of personality i’m looking at it.
[37:36] Same concept can be applied to brandeis well i’ll get it make u can look out.
Social media postings and and that implied non con ship,
nationality off that brand as the brands that the main to the computer without asking them questions,
set up and ready to way of distracting implicit brand question at the gym in one do that,
turn the info on product innovation did the swans created messaging,
how to inform but influential brand ambassadors celebrities books people you will choose,
what you ready quickly find it is very possible i gotta extract,
and be able to guide.
Product innovation trending identification pictures how do you lamp beside this and two chair personality is the product.
In the world of product is something called a category but netflix what is a category fasting netflix.
[39:01] Well you can directly find that in a world of cambridge something call mega pixels.
Never seen a nicca picture is the one walking around your studio you haven’t.
Yeah the other hand if a friend gave you a two xl champ you to my god how dare you even love me anymore.
[39:26] It’s funny when u go to a store and he said that we can go walk into a store according to an engineer,
i need ten million innovations that nikon camera that dungeon wednesday’s how many mega pixels in that.
Red nikon engineer wants to commit suicide show in the world of cambridge nigga picture.
[39:54] In the world of computer and get ahead the clock speed future,
how you would say are you man enough for the three point two hundred computer i just took a two point eight you don’t know what that going for gamesir one give you know what it is.
[40:12] No in the world of computers in the world of bachelorette is the percent out there.
The world of its calories.
And one of the screen it what calories per pint hello talk to it but everybody around.
[40:33] Simply put in a break category you can view my brain look for a singular number category busting metric.
If you do not give the consumers brain that single number.
Find another it usually called rice.
If you find yourself competing on price.
I don’t live in you have not given the conversion bring another number the light on.
Yeah i’ll get a little bit of running through millions of line,
oh product attributes associated stairs of them.
Extract that category busting metric conversion in the seem to look for.
[41:26] It’s a very powerful application do you know in your portfolio weather you have a product,
that matches the category basking netflix what do you need to create innovation dissatisfied that.
Weather you have all that is needed but you have not communicated it adequately and appropriately and you should do that.
Show product ten million things to do in the world of product innovation do the application of AI and ML.
Add recalled without burdening you live all my clients.
Delete mathematical mumbai jumbo i’m giving you a view of the landscape how AI and ML,
you’re still remind unconscious human nine not just the billions of suites n unconscious you would mind the primary influences of them and therefore it’s great,
trending the next generation of innovation for a church,
create a new messaging platform and also the netflix itself along with brand personality and category busting netflix.
Reset my long winded discussion.
[42:48] Pragmatic application AI and ML,
what differentiate that not the same wine in a new bottle not calling what customer segmentation you use to do suddenly a base station,
that’s just the branding exercise every branding exercise looking for trash,
innovation you think AI and ML and this is utopia for marketing or product in various know more focus groups no more blind faith inside no more investing blind in start ups for individuals or for venture capitalist rather.
Algorithms identify desires and decisions looking and then unconscious,
gordon extract think category features of a product concept algorithms extracting trends in because the transition indicator of changed we live in a world of constant change status as huge help for innovators and change makers and marketers,
so where does this leave the human pradeep,
so may i use your wine for me human skills come to the four critical thinking great question asking and story telling just to name a few i really believe that machines will do the monday,
right what do anything else you know where for you to think about it.
[44:11] Wonderful lines of the flight is being a bad only my dream.
[44:20] I spread my dreams and i need your feet.
[44:25] French softly because you read that one my dreams the line objects.
Enemy she never right this down now no never order machine will tell you this.
[44:41] Are important dreams are important and stuff.
[44:49] You can create a poll.
Should a grid two heat so it’s important it’s important that the ingredients,
let me get you to create that may be a little more structure.
What will be the longest human beings talk to human beings.
Human being will always be there do we know when something we say it.
[45:21] Take your word bitch u describe it select a deep human understanding.
[45:29] Hello will not will not pass on the spring where that is blood brain barrier get any garbage we put in our body does not automatically reach the brain,
what is the blood brain barrier separate said something only we machine brain barrier.
Where things did the machines will do for them there will be those beautiful green turn on the human brain can do because they are meant to be consumed.
Add a human branch show,
i think that is so true there is a great place for people that will swear from the bottom and drag period on monday and able to do you need a drink,
we load set up to do,
it’s a wonderful word reviews look at the number of things that you had to do to get this podcast going,
you had to get that right conference call the phone sometimes do not work sound is not perfect look in to your number of mundane things,
did you all had to do.
What if a magic wand could be waived and the only thing that you had to do was to engage in discussion.
[46:55] Help me talk to a few questions to opt in on it the collaborative comment with me on things if that’s all you had to do,
and everything else but these production of creation of distribution or revenue generation machine switch off.
Are you would say what is that of the well i wouldn’t mind living n,
enable us to realize what are the human potential is truly believe that most the volume of potential which did under mundane.
Can you get me something is making a cup of coffee and washing operating soap in the dishwasher re ordering the coffee every ordering the soap for the dishwasher.
[47:43] Show much of a monday and in our lives and the machine will do that monday people do the profound.
I love that so many creative people i know struggle because they can’t.
[47:58] Thinking grandma they can’t get the mechanics of creation together so they feel so,
i’d love this remove all of the you know what don’t read your book,
this approach is quit mechanical and logical and businesses that are mature under being disrupted usually fail because they can’t get into creative mode so if they can work in tandem with the machines,
we’ll see lot’s more innovation with less disruption will see more people,
in a much better place in their lives when they’re not struggling and not worried and anxious about work and hopefully they’ll use a have more time to spend with our family or follow their dreams and where is orange,
just live life to the fullest.
Very very true and very well at AI and ML a big dream.
You know all the dream begins with a small staff right to ask yourself what is the first step,
where should be go through labor first what is the first apple do to show up on this beautiful three first one,
i’ll pay personalize.
[49:10] Create one thing you will see through the application of AI and ML in the next few years,
you can enter new level operation inhalation only everything we can to him today you can do god.
Can the what cost the most part and modified modified sound based on your decisions i mean nobody wants to step for an hour and listen to me young lol,
i know who your consumer is can select take me to the podcast automatically be put together that particular container.
Imagine that how did application.
Hey m out getting wine can view my benefits,
what the benefit fact sheet interested enable them to get up get up try to do better iraqi create a new innovation that make me wanna put a corporation,
what about dell average man the man on the street where do they feed the benefits of AI and ML.
I would get the first benedikt mark and she will be able to level ten personalized station.
[50:30] Everything appears to.
Decrease the use of language reply or yeah it seems to include all a song that is your favorite song.
Enable them to find the product or mix and match the product and a little more to the chase.
Who does lukaku the right light ge said make them think you are just for me how did you know what i want,
how did you understand me.
[51:06] Good luck in ten personalization what i expected in the next five years,
what is the bigger aspirations for AI and ML
like the present that enabled the billion dollar corporations to make a little more can the top one percent to feel better about the one percent.
I think i am more interested in the ninety nine percent of humanity,
find that level of intensity of the light.
Create beauty you enjoy for that ninety nine percent,
request a very rich person can say can have their way of bachelor of your housekeeper make things properly arranged for them.
Play imagine another a father who has to do two jobs paying mortgage run around and do things nobody does anything for them.
That seems to be less nice for them that you manage to say though i made this just for you look in a min calling you by your name.
[52:18] Nope yep hello why should be denied most of humanity that logic i’ll have to personalise station.
That’s not good and comment alittle hope you know kosta,
i’ll get it done because of your bachelor the algorithm becomes your housekeeper that i’ll get a cup tonight we’re the lights in it for you.
[52:45] Add value to your life show.
Is that a i am out have a great value product innovation and marketing,
what day will provide more than where i would urge manufacturer people that listen to a podcast,
take the extra step to say how do we personalize this,
how do we in a boat what is the location at the first bank robbery outcome on computer will working a lot without getting into the healthcare space.
[53:24] You going to the grocery store and buy ten million things.
How do you know what did you for your help would be nice to have some way of den,
need reminding you what are you thinking you should remember to mow to wear.
How much personalization that can be up direct benefit,
do people not just for the ultra wealthy not just for the billion dollar corporations and i loved about the spokane you remind me of u number i would you talked with the gods and the useless where.
You are useless lots of those people are talking baby don’t be the ninety nine percent the ones that aren’t the billionaires the ones that are the top,
orders of the world are the billion dollar corporations i love your work if you can’t i access and understanding of html and make it,
accessible to all of a sudden i think it’s a grace
mission that you’re running the reason i’m so happy tell him the show pretty pumped for people who are interested in your work people i’m sure when the listen to this like i’m all over the last where can i find out more about you and machine vantage.
[54:31] Yeah yeah www dot machine vantage dot com.
If the company and i welcome,
what is manufacturers agency to login and take me to call or write to me,
hey aria de predict add NACH in machine ban the machine bandage dot com
read to me i always answer questions and i’m on linkedin you can find me on linkedin
i think the book a marketing incorrect innovation it in storage you can order it online and on amazon it rain in any country,
but i think that AI ML revolution required to more than about order website.
[55:20] Renew required action and deep desire.
Do you understand the north country and that’s why i said not just a in and out it’s a m,
and you’re right i’m coming together so anything can you return to talk about cars three different time but the idea is,
more than it already machine vantage website more than the book did we have in the market.
[55:47] Take human excitement and passion for what day is amazing technology can do for ios everyone
what ever profession you are the of the question how can i use AI and ML to further the number of things that we do in my profession today
and that johnny is an awesome journey and i would welcome you to begin,
i want for marketing and product innovation powerful new tools for predicting trains connecting with customers and closing sales dr pradeep,
thank you so much for joining us my pleasure.